True West by Sam Shepard is a play that addresses many issues and ideas; however, I will be focusing on the theme of “Art as a Business vs. Art as an Ideal” in this blog post.
In the play, brothers Austin and Lee are depicted as two very different types of people. Austin is the sensible brother who has settled down and has a family of his own to take care of and support. He works as a screenwriter, and he is currently working on a script to present to a producer in hopes of gaining a large amount of money and success. Lee, on the other hand, is the “wild” brother who has been living on his own for quite some time, getting by only by stealing from others. When Lee meets the producer who has been working with Austin on his script, he tells the producer that he has an idea for a western movie that will “knock [his] lights out” (Shepard 881). Lee only wants to tell his story and get it out there for others to see. He seems to have no interest in the money side of things, at least not in the beginning. In the play, Austin, the sensible brother, represents “Art as a Business,” and Lee, the impractical brother, represents “Art as an Ideal.”
Real life examples of “Art as a Business” can be found in today’s movie industry. Sequels to movies are very common in the box office today. Many people might be wondering why this is the case. Simply put, if a movie has a great reception at the box office the first time around, producers begin to see the dollar signs that could come about if a sequel to the original movie was filmed. The movie industry is all about the money. In an article from US Today, film producer Lawrence Turman says that the movie studios “have learned that the biggest revenues come with the biggest cost, the most expensive risk. And if it worked once, why not a second time?” (http://www.usnews.com/news/articles/2012/06/26/why-sequels-have-taken-over-the-box-office).
Recently, George Lucas sold the rights of Lucasfilm to Disney for a large sum of money (over $4 billion) so that Disney could produce new Star Wars movies. Although the original concept for Star Wars began perhaps as an artistic endeavor for George Lucas, we can clearly see that Star Wars is currently all about the money. Below, I have included a video that explains a little more in depth about the upcoming Star Wars trilogy made by Disney. At the end of the video, the money involved in the selling of the rights and the creation of these new movies is discussed. Below this video, I have included a parody video to the tune of Gotye’s “Somebody That I Used to Know” that expresses the upset that many Star Wars fans feel about the three movies that were recently released based off of the original trilogy. One can imagine that these same fans are not thrilled at the idea of even more movies to come in the near future. The fans represented by the ideas sung about in this video are perhaps more appreciative of the Star Wars movies as an art than as a money-making business venture.
I can use myself as a personal example of “Art as an Ideal.” As I’m sure many of you have figured out by now, I enjoy listening to rock and metal music, and I attend concerts quite frequently. I never go to a concert without my digital camera because I enjoy taking pictures of the performers at the shows I attend. This picture taking is a hobby of mine that I thoroughly enjoy. I don’t try to sell my pictures or make money off of them in any way, and I have no desire in pursuing a career in photography of any sort. I simply take these pictures because I enjoy doing so. Being able to look at the pictures I’ve taken at past shows helps put me back in the moment when the picture was taken. This artistic outlet of mine is simply a hobby that I enjoy, even though I must say that some of the pictures I have taken are pretty impressive for a cheap digital camera that’s being used in the middle of the floor at general admission concerts. Metal shows can get pretty rough, so I take pride in the awesome photos I do manage to capture. I’ve posted some of my better pictures below.
Art is something that many people enjoy, but when you put pressure behind the art in order to try and gain money and success, art becomes a business and a job and often loses its artistic quality. Personally, I can relate more to Lee, the brother who prefers “Art as an Ideal.” I think that “Art as a Business” has potential to be successful, but when that added pressure is there to make money, the practice of making the art may lose its luster.




































